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BASF Focuses on Customers’ Success at the 2014 American Coatings Conference and Show

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By: Bridget Klebaur

Director of Performance + Engagement / Chief Performance Officer, Office of the Commissioner, NYC Department of Design and Construction

Visitors to the 2014 American Coatings Conference and Show in Atlanta, GA explored how BASF chemistry enhances formulations in the coatings industry. BASF showcased its technologies and product offerings in three main areas: architectural coatings and furniture & flooring, industrial and agricultural and construction equipment (ACE) coatings and automotive coatings. “Our focus at the American Coatings Show is not on individual products, but rather BASF’s ability to deliver versatile, custom...

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